Busan filming spots from 'Yumi's Cells 3' put Korean city on drama-tourism map

Three Busan neighborhoods have emerged as must-visit destinations for Korean drama fans after tvN's "Yumi's Cells" Season 3 featured the sites as key backdrops, The Korea Times reported Wednesday.

The Korea Times guide spans a Gijang coastline resort, a Korean War-era book market and a hillside shantytown turned art village — giving Orange County's Korean-American community a practical itinerary that blends drama nostalgia with Busan's layered cultural history.

Kim Go-eun stars as Yumi, a successful author whose romantic instincts are reawakened, while Kim Jae-won plays Soon-rok, her editor, according to The Korea Times.

**Coastal resort sets the romantic tone**

Ananti at Busan Cove, situated along the Gijang coastline, serves as the resort where key scenes build the lead characters' chemistry, The Korea Times reported. The guide identifies it as the drama's most visually prominent setting.

**A book market born from war**

Bosu-dong Book Street traces its origins to the 1950-1953 Korean War, when vendors began selling discarded U.S. military magazines near the site. By the 1970s, The Korea Times noted, the strip had grown into an intellectual hub with more than 70 shops, drawing writers and readers to its narrow lanes.

**Shantytown transformed by art**

Gamcheon Culture Village began as a hillside shantytown before a 2009 public art project covered it in rainbow-colored rooftops and sweeping murals. The village now draws 1.85 million visitors a year and has earned a reputation as Busan's premier destination for the "life shot," according to The Korea Times.

**Traditional market rounds out the itinerary**

Bupyeong Kkangtong Market, described by The Korea Times as one of Busan's "Big Three" traditional markets, also features among the drama's Busan filming locations.

The Korea Times published the guide April 30 as Korean-drama-driven travel continues to attract international visitors to filming locations across South Korea.