Film fans flock to North Hollywood diner after 'Obsession' booth scene goes viral

Moviegoers from across Southern California are traveling to Little Toni's restaurant in North Hollywood to photograph the booth featured in a viral scene from the film "Obsession," driving a surge in customer traffic, ABC7 Los Angeles reported Friday.

The restaurant's sudden fame underscores how a single viral clip can transform a neighborhood eatery into a pop-culture landmark overnight, with fans making the drive from as far as Orange County to sit in the scene's famous seat.

The booth became famous through a scene in which a female character delivers the film's signature line — "No, no, no!" — and clips of the moment spread widely on social media, according to ABC7 Los Angeles. Visitors now arrive with cameras in hand, eager to recreate the shot from the psychological thriller.

Kenneth Nguyen, a moviegoer from Arleta, said he recognized the booth the moment he walked in. "It was that famous scene where the girl in the movie goes, 'No, no, no!'" Nguyen said. Landing the seat drew a reaction from fellow diners. "Everyone just stared at us, like, 'Wow, you got the spot!'" he said.

Ana Abad, who traveled from Norwalk, credited the clip's online reach for her visit. "It's like an iconic shot in the movie, and it kind of blew up everywhere," Abad said.

Monte Bradford made the trip from Cypress, in Orange County, with his partner in tow. The couple framed the outing around the film's central theme. "We just thought it would be a fun thing to see as a couple, seeing as the movie is about a couple that's crazy," Bradford said. A photo from the booth, he added, was already spoken for: "It's definitely going on my Instagram."

For Alleh Zadourian of La Crescenta, the film's unsettling psychological elements carried into the real-world visit. "I kind of felt like she was behind me," Zadourian said of sitting in the booth.

Restaurant staff told ABC7 that customer traffic has surged since the film's release, with many visitors ordering full meals in order to claim the famous booth.